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Timely gold wow buy Leveraging and Superior Content Lead to Competitive Advantage Traditionally, American multimedia graphics and software companies like Electronic Arts (NASDAQ:EA) and Take Two (NASDAQ:TTWO) have operating margins of 10% 30%, but according to Macquarie's recent report which sheds an overweight prediction on ATVI and EA, margins for EA can grow to as much as 35%, while ATVI can experience operating margins similar to its Japanese peers in the 40 45% range over time.
Now currently, Activision Blizzard only has an OM of 21%, and is clearly at a bigger growing stage than Electronic Arts right now despite its larger market capitalization of the two. This is evidenced by ATVI's EPS expected growth Y/Y to be almost 23% as opposed to EA's predicted 12%. In addition, EA's ROI stands at 24.5% as opposed to ATVI's 17%. Now once the Q4 numbers come out with the results back from Call of Duty and the King Digital (NYSE:KING) acquisition, the ROI for ATVI should go up considerably.
To me, the King acquisition was one of the most savvy moves of the gaming industry in all of 2015. They will import King's fantastic margins (33.7% OM, 55.9% ROI) onto their books and own a huge stake, perhaps one of the most addicting mobile gaming platforms of all time: the smartphone. Candy Crush will not be around forever, but it has outlasted the likes of Angry Birds for a reason. The high margins in mobile gaming will help out ATVI in the long term and the short term as well.
Leverage is a powerful financial tool, and Activision has a lot more leverage than Electronic Arts right now. $4.07B in total debt compared to $435M to EA. Leverage, as a basic financial principle, is only justified in a timely situation. Right now, the degree of financial leverage will help increase the earnings per share as long as operating income is higher than expected. With the holiday winning Black Ops III in view, it's safe to say the boost in top line sales, combined with the already growing revenue, will lead to unexpectedly high earnings per share.
Activision Blizzard's operating margin already stands at 31% expect that number to increase to 35 38% once Q4 results are posted. Some might want to point to the economy and many future outlooks of the 2016 spending landscape as reasons not to be too optimistic. But truth is there will always be money in consumer's hearts for gaming Gaming is for any age, sex, or stage of life you are in, and almost every family of four or more will have a gaming console or PC one way or another. Couple that with a less competitive industry thanks to plenty of mergers and acquisitions we have an ideal landscape for growing margins
Valuation and Outlook What makes Activision Blizzard's future any better or worse than Electronic Arts? First, let's take a look at some of the top selling video game franchises owned by EA or ATVI in terms of sales, and then put their reviews face to face:
Click to enlarge
All user ratings are obtained via Metacritic.
First we look at the two FPS shooters, and Call of Duty pretty much wins by default. They do have a lower user rating, but you do know there are a lot of first impulses and people just going to the website to rant initially post holidays for BO3. Those ratings will even out over time. Battlefield has the far inferior professional critic rating, and most people given the choice between the two would choose the easier to work with interface of Call of Duty, even if you are getting a similar game every time the franchise releases a new game.
World of Warcraft is older but still holds a special place in the hearts of PC gamers worldwide, while Star Wars the Old Republic came to be known as a catastrophic disappointment. As a person who has logged over 300 hours of gaming from Star Wars: The Old Republic, it does get repetitive early on.
 
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